Ch. 10: Being specific – targeting an industry

In this chapter you will:

• highlight norms and expectations in different industries

• evaluate chronological, functional and hybrid CV types

• apply basic CV principles to your targeted CV.

In general a finished, targeted CV should be one to two pages long and should contain some or all of the sections described in Part one, Preparing the details and Part two, Writing the basics. Creating a targeted CV from your generic CV, which may be much longer, means selecting the most relevant and powerful material to put in your one to two pages.

If you are unsure about what is required in a particular CV, bear in mind that a powerful, concise two-pager never offended anyone. However, it helps if your CV is appropriately constructed for the sector you are applying to and includes all the relevant details an employer would normally expect to see.

Understanding your sector and following some guidelines will help you to get it right.

Understand what the sector expects

Ask yourself what you will be doing, and what kinds of skills and knowledge are most likely to be valued. This question is obvious if you are a school leaver, graduate, or trying to change careers, but it does in fact apply to everyone. You can’t tailor a CV effectively unless you know what is desirable.

Careers services, recruitment agencies and employers often provide useful summaries of different fields, online and offline. If you don’t have easy access to a computer or other research facilities, try newspapers: reading a variety of job adverts for the industry you are interested in (not just those for roles you intend to apply for) will highlight common themes and desirable skills that you can demonstrate in your own CV.

Be genuinely enthusiastic about the field you are trying to get into

If railways are your passion, make sure it is clearly demonstrated in your CV when you apply for that job as a track maintenance technician or rail customer service adviser.

Genuine enthusiasm will help you stand out from a crowd of applicants who are simply desperate for any job as a technician or in customer service. Or just any job. If it’s your dream to work in Formula One, make sure your interest in and relevant experience with cars and motor sport is mentioned throughout your CV.

If you apply for a job in the Health and Beauty sector as office administrator for a large corporation, highlight your work experience at a salon between jobs, or your Beauty Therapy course at college. These will make your application appear more considered, and help it to be remembered.

Most companies want to attract and retain loyal employees. It’s a far safer bet to recruit someone who’d love to work in their industry and who can show them why.

Follow industry expectations

There are many ways to divide up employment: sectors; segments; industries; fields.
Some people might consider retail banking, investment banking, financial planning and accounting to sit closely together under a single umbrella called Finance. But should financial sales also be included within Finance? Or Sales?...

The extract above has been taken from 'Get That Job With the Right CV'
Copyright © 2010 Julie Gray

Get That Job With the Right CV

From Julie Gray, Senior Consultant at The CV Centre®, Get that Job with the Right CV will help to teach you how to write the best possible CV to land that perfect job.

It covers everything from layout and format, through to perfecting a jargon-free writing style, avoiding common pitfalls and tailoring your CV to different jobs.  Julie’s in-depth professional advice and friendly style will guide you through every step of the CV writing process with humour and practicality and give you real confidence to effectively showcase your skills to employers.

As a professional CV writer at The CV Centre®, Julie sees every single day which CVs really achieve results.  This puts her in an excellent position to help you to create a truly exceptional CV of your own.