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Ch. 11: Being specific – targeting a job and employer
In this chapter you will:
• identify which skills and competencies are important for the role you want
• learn how to win over people and automated scanners
• understand the role of research in effective targeting
Once you’ve got a handle on the industry or sector you’re hoping to work in, and have structured your CV accordingly, you must tailor it to the specific role that you are after.
Skills and competencies
RESPONDING TO A JOB ADVERT
This makes it easy: the job advert lays out a concise list of the key competencies and experience that a company is looking for in an ideal applicant. The priorities – whether a particular skill is essential or just nice to have – are usually made clear.
It cannot be stressed enough how crucial it is to read a job advert carefully. Writing down two lists as you read through it, one for the requirements considered essential, the other for the nice-to-haves, can help you focus on what’s important. This is purely the company’s wish list: don’t be put off if you don’t meet every single requirement 100 per cent, as many other candidates probably won’t be able to either. However, realistically you should meet at least 75 per cent of the essential requirements and have other skills you can ‘sell’ in order to be considered seriously. If you meet less than 75 per cent of the criteria, your chances of getting an interview – particularly in a job-scarce climate – could be slight. It's up to you whether you spend the time and money applying anyway, or focus on those job specifications that you meet more closely.
When assessing how well you meet the requirements of a job and what else you could offer, try comparing similar job adverts from other companies: ones for distant locations or other industries.
There will be much overlap, but every now and again you may see a skill mentioned that you hadn’t thought of; one you could sell as a benefit to this employer.
Examples of adverts for sales roles on one date
Weighing solutions: Formal sales training, AM experience, a technical background. Self-organization, attention to detail, target-driven, tenacious, resilient. Computer literate. Full UK driving licence.
Medical equipment: Proven sales track record, confident communicator and presenter. Commercially astute, comfortable discussing finance and capex budgets at director level.
Facilities Management: Proven sales track record ...
The extract above has been taken from 'Get That Job With the Right CV'
Get That Job With the Right CV
From Julie Gray, Senior Consultant at The CV Centre, Get that Job with the Right CV will help to teach you how to write the best possible CV to land that perfect job.
It covers everything from layout and format, through to perfecting a jargon-free writing style, avoiding common pitfalls and tailoring your CV to different jobs. Julie’s in-depth professional advice and friendly style will guide you through every step of the CV writing process with humour and practicality and give you real confidence to effectively showcase your skills to employers.
"After many failed attempts to write a CV myself to assist with a career change, I turned to The CV Centre. The resultant CV and covering letter were absolutely amazing and you helped to map my current strengths and skills to the new career I hope to attain. I will definitely be recommending you to all my friends. Thanks so much."Samuel Black, Support Team Manager, Leeds
I founded The CV Centre in 1998, and since then we have grown to become the UK's most popular CV writing company.
I am delighted to give you my personal guarantee that if you're not 100% satisfied with the CV we write for you, we will revise it until you are.
Simple as that. Customer satisfaction has always been my highest priority.
James Innes, Founder,
The CV Centre
Bestselling careers author